Why It Matters Branding

Using bold typographic design to create brand awareness on social media through engaging posts, stories, and print collateral using established assets of Why It Matters with the intent of engaging a millennial audience. Art Direction and assistance on the Why It Matters brand photoshoot. We then expanded the Why It Matters branding to other Council on Foreign Relations podcast artwork: The President’s Inbox and The World Next Week.

Role: Design & Art Direction
Additional Design: Ariel Zoeller
Additional Art Direction: Katherine Vidal

Did you know … There is someone out there who desperately needs to hear what you have to say? The thought that you had and wanted to share but then let the “ugh but who am I to say that, I’m sure it’s already been said, it
This is a stupid idea Cayla, no one’s gonna get this. 😬 ^^ anyone else get that voice when they’re about to post ?? 🙋‍♀️ And then I pause. I anchor into my brand archetype: The Entertainer. How would they feel in this moment? &gt