Whitney Biaggi - Personal Branding

Whitney is an incredible personal fitness coach who was looking for more ease when showing up on social. She desired templates to create efficiencies in her business so she could get out of the Canva overwhelm and feel excited about the posts she was sharing. After completing Whitney’s Brand Strategy, we decided to use bold type and bright colors to support her clients in feeling energized and excited about fitness while also making fitness feel attainable.

Role: Brand Strategy, Design, & Art Direction

Did you know … There is someone out there who desperately needs to hear what you have to say? The thought that you had and wanted to share but then let the “ugh but who am I to say that, I’m sure it’s already been said, it
This is a stupid idea Cayla, no one’s gonna get this. 😬 ^^ anyone else get that voice when they’re about to post ?? 🙋‍♀️ And then I pause. I anchor into my brand archetype: The Entertainer. How would they feel in this moment? &gt