Susan Cato Personal Branding

Susan is a powerful coach who demonstrates that it’s never too late to be a badass. Susan desired for her branding to feel bold while also showing a sophistication and depth. We crafted a moodboard after exploring her brand strategy and chose an elegant serif typeface used in a bold way positioned against the depth of galactic scenes to communicate the vastness and strength that exists within us.

Role: Brand Strategy, Design, & Art Direction