Game Set Branding

Branding for three games for Kikkerland's product line. Desktop Bag Toss comes with a reversible game board and is sold at Target and was featured in Bloomberg Business Week and Seventeen Magazine. Two companion games were created to expand the Desktop Bag Toss branding and style: Vintage Game Set and Desktop Croquet which was featured in Rachel Ray Magazine.

The intention for these games, was to provide a bright, modern take on classic games that is represented by the abstracted shapes and bold colors.

Role: Design
Art Direction: Cristina Gomez
Action shots by Lisa Klappe.

Did you know … There is someone out there who desperately needs to hear what you have to say? The thought that you had and wanted to share but then let the “ugh but who am I to say that, I’m sure it’s already been said, it
This is a stupid idea Cayla, no one’s gonna get this. 😬 ^^ anyone else get that voice when they’re about to post ?? 🙋‍♀️ And then I pause. I anchor into my brand archetype: The Entertainer. How would they feel in this moment? &gt